Pencil Mountain first worked with Tailfin shooting the new video for the original T1 rack that won a bunch of lovely design awards for. After working together on some graphic illustrations for the Tailfin website, we put our heads together again for their latest Kickstarter campaign, the Aero Pack. The key with this project was to structure the information in the simplest way and retain a good pace of narrative throughout. Being a young brand theres still so many small details to refine, from the names of the products to the way in which we package information for consumers. We took a story driven, personable approach to the campaign, continuing the story of innovation for our current customers and providing a second solution for those whose requirements hadn't yet been met.