Pencil Mountain

British Cycling

I worked with Shift Active Media on a British Cycling pitch creating B2B illustration and infographic materials. Shift wanted to talk about and layout a participation growth strategy for British Cycling by identifying the motivations for cycling and the barriers people face at each stage. The illustrations created also provided a visual identification of the opportunities to assist cyclists by implementing programmes like the Breeze women's participation programme or the Olympic Development Programme at Junior performance level. 

BritishCyling_Eco_System copy.jpg